Latest News

Lamb and Rosemary Pot Pie


Lamb is such an Easter tradition and as lamb is also such a great partner for our more serious reds, […]

Italian Easter Bread


We continue our baking streak for Easter. Not only does the long weekend give us more time to try something […]

Easter Eggnog Wine Cocktail Recipe


Easter Eggs have never been taken to this level! Try our all grown up Easter Eggnog wine cocktail as a […]

Croissant Cake – the perfect Autumn bake


While a summer Christmas is challenging for traditional Christmas roasts and gravy’s and puddings, South Africans are better-off weather-wise when […]

Baking Babka for Easter


Bread has a very strong link to Christian religious ceremonies and a variety of Easter breads are made during Easter […]

Green Mary Wine Cocktail Recipe


Ingredients 2 medium-size green or yellow tomatoes 90 ml water dash green jalapeño tabasco 2 x dash bitters 15 ml […]

Celery Sour Recipe


Celery Sour Ingredients 30 ml    gin 15 ml    freshly squeezed lime juice 15 ml    simple syrup 45 ml    fresh celery […]

Carrot and Orange Cooler


Carrot and Orange Cooler Ingredients 60 ml    fresh-pressed carrot juice 30 ml    blanco tequila 30 ml    fresh orange juice 30 […]

Pinot Noir & Porcini Risotto


The earthy notes of our 2015 Culinaria Pinot Noir are beautifully echoed in the autumn flavours of this porcini risotto. […]

Tomato, Baby Marrow and Aubergine Gratin


Ingredients 1 kg ripe, firm tomatoes, thinly sliced 1 red onion, thinly sliced 350 g baby marrow, preferably mixed green […]

Cupcake wine the icing on the cake for female market



For several years, winemakers and wine marketing teams have tried to come up with ‘cheap and cheerful’ wines appealing to the cosmopolitan contemporary woman, whose drink of choice is usually a fruity cocktail. A Californian winemaker may have cracked the code to this elusive market, with the creation of Cupcake Wine. Playing off another culinary trend, cupcakes for adults, Cupcake Vineyards produces wines with clever names like ‘Red Velvet’ (a zinfandel, merlot and cabernet blend).

Cupcake wine has recently been featured in the hit television show ‘Glee’, reality show ‘Mob Wives’ and the American summer smash hit movie ‘Bridesmaids’, firmly embedding the brand in pop culture consciousness.

The New York Times wrote in a recent article:

‘The appeal of Cupcake wine is probably best understood within the context of broader trends. Over the past decade, Americans increased their annual wine consumption by more than 200 million gallons, according to the Wine Institute, an industry association. More telling, 59 percent of wine is bought by women, according to 2009 figures from the Beverage Information Group, which analyzes the industry.’

 

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