According to a new article in the South East Asia News, Chinese investors who are looking to buy vineyards or wine estates are looking west – towards France. Government investors such as the Chinese state-owned agricultural business COFCO are leading this trend, with COFCO this week buying Château Viaud, a 20-hectare estate in Bordeaux.
This deal follows recent similar aquisitions by China, who has recently surpassed the UK and Germany to become the biggest export market for Bordeaux. Bordeaux winemakers believe the reason for their region's popularity is that Chinese businesses are interested in their expertise and the Bordeaux culture.
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