Latest News

Lamb Pie & Red Wine for Winter


A hearty pie and a good glass of red wine – an unbeatable winter combination! Try our recipe for lamb […]

Garlic and Thyme Baked Camembert with French Baguette


Sometimes the basics are the best. Bread. Cheese. Wine. And no one has mastered the art of making basics beautiful […]

Quick Beef Bourguignon


Beef Bourguignon is another French classic that is as hard to spell as it is to pronounce… Luckily, with our […]

Apple Croustade


The French are famous for their pâtisserie and desserts – Tarte Tatin, Clafoutis, Crème brûlée, Crêpe Suzette, Mille-feuille… and as […]

Announcing our exciting new competition for Open Book Festival 2019: Take a Moment!


Leopard’s Leap is all about adding quality to life and in combination with our support of the annual Open Book […]

Croquembouche with salted caramel filling


Croquembouche with salted caramel filling Choux Pastry for the Profiteroles Ingredients 250 ml water 75 g butter 150 g flour […]

Croquembouche with Crème Patissiere


Croquembouche with Crème Patissiere filling Choux Pastry for Profiteroles  Ingredients 250 ml water 75 g butter 150 g flour approximately […]

L’Etoile Wine Cocktail


In anticipation of next week’s Bastille Festival, mix this delightful L’Etoile Wine cocktail. The French L’Etoile translates as The Star […]

Springbok shank with textures of sweet potato and minty herb salsa


Recipe f or Springbok shank with textures of sweet potato and minty herb salsa. The shanks ingredients oil for frying […]

Sweet Potato Soup with Springbok Biltong


Recipe for Sweet Potato Soup with Springbok Biltong Sweet potato soup ingredients 2 large purple sweet potatoes, washed, peeled and […]

Different Brands, Same Thinking



Dinning Room A1

Our CEO, Hein Koegelenberg, has just started his own blog called Hein on Wine and has just posted this on our "make an impression" campaign which we shot last year and a campaign by Blackstone Winery in the US.

Just over a year ago we produced a print ad campaign for Leopard’s Leap Wines titled “Make an Impression” (you can see one of the executions above). Essentially we had been listening to our research that consumers found dinner parties the most daunting occasions to buy wine for as their choice said a lot about their knowledge of wine.

 

The bottom line was that people wanted a wine they new would be good value for money and wasn’t going to let them down. We had previously used product shots stating that Leopard’s Leap was the perfect dinner companion. But we wanted to go further with this campaign.

The ad we created was of a woman arriving at a part with a leopard. All the guests took notice: The woman had made an impression. In putting together the ad we moved away from typical wines ads of having the wine or a vineyard featured in the actual photograph or the product shot in the middle of the ad. The bottles were there, but they were off to the side.

In doing so, we spoke more about the lifestyle of our consumers.

I as therefore interested to see, a year later, the print ad for Constellation brand Blackstone Merlot that got a featured write-up in The New York Times.

The idea behind the campaign – created by San Francisco Amazon Advertising which also creates campaigns for other Constellation wines like Mondavi – was that “consumers can trust Blackstone to provide fine wine at reasonable prices” (most of its offerings cost $8 to $10 a bottle).

In the ad below the things that the male character can trust are shown with an asterisk and  the payoff line “*Here’s to the things in life you can count on. Blackstone Winery.”

The campaign, which was developed last fall in the U.S., addresses the exact same human truth that we did: consumers want value from brands they can trust. Even the execution had similar elements.

“We don’t even show anyone drinking the wine,” Tonya Merke, associate creative director at Amazon Advertising told The New York Times. Omitting the stock shots of wine drinking introduces an element of unexpectedness to the ads, Merke said, and helps them stand out amid a sea of look-alike wine campaigns.

There were differences in the campaign: their USD 1 million campaign cost 30 times our campaign (we are still running ours) and we didn’t have the money-back guarantee. And they used a small dog, we used a big cat. 

Blackstone

Upcoming Events

20 July 2019
  • South African Table
South African Table
13:00
24 July 2019
  • South African Table
South African Table
13:00
25 July 2019
  • South African Table
South African Table
13:00
26 July 2019
  • South African Table
South African Table
13:00
27 July 2019
  • South African Table
South African Table
13:00
31 July 2019
  • South African Table
South African Table
13:00
1 August 2019
  • South African Table
South African Table
13:00
2 August 2019
  • South African Table
South African Table
13:00

Buy Our Wines

Take a look at our wine collection. CLICK HERE

Ask Us

Feel free to contact us.
CLICK HERE



    Newsletter Sign-up


    © Copyright 2019 Leopard's Leap | Terms & Conditions | Privacy Policy | Delivery Policy | Refund Policy

    Ask Us

    [contact-form-7 404 "Not Found"]