Moet et Chandon have announced plans to create China's first sparkling wine using the traditional French methods. Moet Hennessy, the makers of Dom Perignon and Krug, signed a deal to turn the Ningxia area, situated on the flood plains of the Yellow river, into China's 'Champagne' region. The tiny region is China's third-poorest and farmers have traditionally grown watermelons and berries there.
The first batch of bubbly will be ready in three years, and will reportedly be significantly cheaper than its real-deal French counterparts. Chinese consumers' appetite for luxury goods have grown significantly in the past few years, and the sparkling wine will 'educate a new generation of wine consumers,' a spokesperson said.
Only wines from the eponymous region of France can be labelled champagne, but Moet's experts said the soil and climate of Ningxia closely match the terroir of Rheims.
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