Latest News

Very Berry Merrytini Recipe


Merry as a Christmas greeting implies joyful rather than jolly, but there is no reason why we cannot celebrate the […]

A Bumper Wine Year For Leopard’s Leap


The world of wine is a very competitive environment. At the 2018 Prowein show in Germany, 3690 wine producers and […]

Festive Gammon cooked in a wine bath


Cleopatra bathed in milk it gave her skin like silk Did she know what wine could do she would opt for […]

How to build a sparkling tower


  Always wanted to make your own bubbly tower? Watch our video with a few simple steps, enter our competition […]

The Curve & the Combo


A summer Christmas really throws a curve ball. Most of us would like to be in good shape when we hit the beach and […]

Highball New York Sour Recipe


The Great Gatsby, a famous 1925 novel by F.Scott Fitzgerald, is set in the golden era of cocktails and while one would […]

French 75 Recipe


The story goes that British soldiers stationed in France during the First World War wanted to add some kick to […]

Alabama Slammer Recipe


In the 1988 movie, Cocktail, Tom Cruise plays the role of a bartender and the self-proclaimed Last Barman Poet. The Alabama […]

Mississippi Punch Recipe


The Mississippi Punch was made famous in the all-time classic movie, Breakfast at Tiffany’s. Packing quite a punch, it was Holly […]

#CheninOccasion Dinner Date


Just at the thought of a dinner date, one gets butterflies in the tummy! A romantic dinner can be a first date, […]

Page 1 of 4312345...102030...Last »

South African winemakers targeting Chinese market



China-south_africa-wine-2012-6-11
Chinese visitors to the recent Vinexpo Asia Pacific in Hong Kong sample wine.

Our CEO, Hein Koegelenberg, was quoted in a recent article in the Global Post about South African wine producers targeting the burgeoning Chinese market. The article states:

Chinese drinkers consume 300 million bottles of wine a year. Nearly all of it is red wine, but the Chinese are starting to become interested in more exotic products, and white wine sales are slowly increasing.

Hein Koegelenberg, CEO of La Motte and Leopard’s Leap Wines in South Africa, thinks he has a winning idea: varietals produced specifically for the Chinese market, to match Chinese food and culture.

First, there’s the carefully considered brand name: L’Hugenot, a nod to South Africa’s wine history and the French Protestants who landed at the Cape in the mid-17th century, bringing with them France’s winemaking experience.

“We have to get the message through that South Africa has the same history of winemaking,” Koegelenberg said, admitting that having a French-sounding name is an advantage in China.

Then there are the wines themselves: a mid-range red and a white selected to match Chinese foods, and a pricier Shiraz dressed to impress in elaborate packaging, in order to tap into the Chinese gift-giving tradition.

The white is a Chenin Blanc, catering to a growing number of white wine drinkers in the coastal cities of southern and eastern China, such as Guangzhou, Xiamen and Shanghai, where seafood is popular.

The “drinking” red is a Shiraz-Pinotage, “blended for spiciness” and intended to match the richer dishes of inland northern China.

Furthermore, Koegelenberg has teamed up with a Chinese partner, admitting that he needs help in understanding the culture.

“If you want to do business in China, you have to build relationships,” he said.
“The first thing I did was to find Chinese people that can work my brand. We don’t understand the culture, we don’t understand the language.

Read the rest of the article here: http://bit.ly/NutC3X

Upcoming Events

12 December 2018
  • South African Table
South African Table
12:00
13 December 2018
  • South African Table
South African Table
12:00
15 December 2018
  • South African Table
South African Table
12:00
19 December 2018
  • South African Table
South African Table
12:00
20 December 2018
  • South African Table
South African Table
12:00
21 December 2018
  • Wine and Food Pairing
Wine and Food Pairing
12:00
22 December 2018
  • South African Table
South African Table
12:00
27 December 2018
  • South African Table
South African Table
12:00

Buy Our Wines

Take a look at our wine collection. CLICK HERE

Ask Us

Feel free to contact us.
CLICK HERE



    Newsletter Sign-up


    © Copyright 2018 Leopard's Leap | Terms & Conditions | Privacy Policy | Delivery Policy | Refund Policy

    Ask Us

    [contact-form-7 404 "Not Found"]