In a new article in The Wine Spectator, the publication conducted a survey on their websites to try and gauge what American wine consumers thought about value wines. The results are fascinating.
Spending patterns have stabilised a bit following last year's financial meltdown, with consumers saying that they are spending the same amount on wine than a year ago.
Younger wine drinkers are spending more.
Many respondents choose New World wines when looking for value. In the US, wines from Chile and Argentina are most popular.
Consumers spend less or more depending on the varietal when looking for affordable wine.
72% of respondents say that they buy affordable wines for 'casual, weeknight meals'. The next most popular reasons for buying value wines were to take to parties, as an aperitif or stand-alone pleasure, or for education/ exploration.
Red wine is the drink of choice, with 82% saying that they prefer it to wgite when buying affordable wines.