Real Simple, the American lifestyle and organisation magazine (that is sadly no longer published in South Africa), has an interesting article on their website about your strategy when buying wine.
When faced with a wide selection, many novice wine buyers assume the solution is to "trade up." If you spend more, the wine will be better, right? Not necessarily. Don't assume that a $20 bottle is twice as good as a $10 one. As with other expensive foods and drinks (like caviar and exotic cheeses), high-priced wines may take you into acquired-taste territory.
The article offers three tips for when buying wine: Firstly, buy brands, as best-sellers (like Leopard's Leap!) consistently offer good value for money. Secondly, narrow down your selection by buying the most well-known varietals, like Sauvignon Blanc. Lastly, do your tasting homework: You don't have to study wine, but trial and error will give you a better idea of what tastes and grapes you like.
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