At a recent stakeholder workshop in Stellenbosch, Minister of Tourism Marthinus van Schalkwyk publicly supported the need to grow wine tourism in South Africa. He encouraged South Africa to be put on the map as a world-class tourism destination.
“In South Africa, our wine industry plays an important role in terms of its contribution to specifically regional and rural economic growth and job creation. In 2009 wine tourism contributed an estimated R4.3 billion to our country’s tourism revenue, and we believe there is still great potential for growth in this regard,” Minister van Schalkwyk said.
“Increasing its revenue from tourism can help the South African wine industry to offset international volatility caused by amongst others currency and demand fluctuations. Wine and gourmet tourism, which includes the enjoyment of food and wines, can also play a role in terms of our goal of increasing the geographic spread of tourism in South Africa, as it provides additional options for tourists.
“Wine Tourism is a vital product offering in South Africa’s tourism product as it helps improve the country’s competitiveness against destinations like Brazil, Australia, Kenya and Thailand.
“We believe stakeholder inclusivity and alignment is fundamental to the adoption and implementation of a winning wine tourism strategy and in that context I would like to congratulate the organisers on convening this workshop today,” the Minister said.
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