The Wine Show Jo’burg was held from 4 to 6 June 2010 at the Coca-Cola Dome in Northgate, and we are proud to announce that Leopard’s Leap was voted ‘Favourite Stand’ by visitors participating in a survey. The Wine Show Jo’burg, now in its fifth year, is touted as South Africa’s leading wine consumer event. This year, 8478 people attended, with visitor spend coming to R2,4 million. 45% of reported sales were of wines priced in the R50 to R100 market, which correlates strongly with Leopard’s Leap’s popularity and target market.
According to event organiser John Woodward, The Wine Show Jo’burg has established an industry standard with this interactive, informal wine event. “The show was the first of its kind to become a lifestyle event rather than a mere tasting hall. As organisers, we definitely challenged the status quo and offered the wine industry a chance for direct re-investment and revenue creation in the Gauteng market. The show presents an educational, yet fun way for consumers to learn about wine and was the first show to allow exhibitors to actually generate sales during the show. We pride ourselves on communicating with both our visitors and exhibitors on an on-going basis and are continuously investigating and creating opportunities to foster relationships between the two target markets,” mentions Woodward.
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