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News

Leopard’s Leap introduces Open Book Festival Competition: Words and Wine



Following on last year’s very successful “Design a Wine Label” competition, Leopard’s Leap and the Open Book Festival are delighted to announce this year’s campaign: Words and Wine!

Hein Koegelenberg, CEO of Leopard’s Leap explains: “One of the ways in which Leopard’s Leap celebrates its passion for literature, is through participation in the annual Open Book Festival. This year, we are very excited about the Words and Wine Haiku competition and invite those who share our passion for words and wine, to submit a haiku and stand a chance to win wonderful prizes!”

Inspired to use words and wine or words on wine or words in wine? We can’t wait to get your haiku! Send us your entry in the format of the traditional Japanese haiku – and stand a chance to win the following prizes:

  1. Cash prize of R5 000
  2. The winning haiku will be used as back label copy on a specific Leopard’s Leap wine
  3. 12 cases of Leopard’s Leap wine labelled with the winning haiku back label copy
  4. Winning haiku to be displayed at Open Book Festival venues
  5. Winning haiku to be displayed at Leopard’s Leap Family Vineyards in Franschhoek
  6. Winning haiku to be used by Leopard’s Leap and Open Book Festival on digital platforms
  7. Two Open Book Festival passes
  8. R500 Book Lounge voucher

Love both words and wine, but not sure about the haiku part?

Haiku (俳句,  listen (help·info)?) (plural haiku) is a very short form of Japanese poetry. It is typically characterised by three qualities:

  • The essence of haiku is “cutting” (kiru).[1] This is often represented by the juxtaposition of two images or ideas and a kireji (“cutting word”) between them,[2] a kind of verbal punctuation mark which signals the moment of separation and colours the manner in which the juxtaposed elements are related.
  • Traditional haiku consist of 17 on (also known as morae, though often loosely translated as “syllables”), in three phrases of 5, 7, and 5 on respectively.[3]
  • A kigo (seasonal reference), usually drawn from a saijiki, an extensive but defined list of such words.”
  • In English, a haiku is understood to be a very short poem following the style of the traditional Japanese haiku as described above, to at least some extent. It, therefore, usually consists of 17 syllables divided into three lines: 5 syllables in the first line, seven in the second, and five in the third. Evocative allusions and comparisons are often used – generally with nature or seasons as a subject.

Persuaded to participate? Here are the rules:

  1. Competition opens for entries on Friday 1 July 2016.
  2. Entries close on Sunday 31 July 2016 at midnight.
  3. Judging to take place on Wednesday 16 August 2016.
  4. Winner to be announced at the Open Book Festival Opening Bash on Tuesday 6 September 2016.
  5. Write a haiku inspired by WORDS & WINE.
  6. Adhere to the haiku writing style of seventeen syllables, in three lines of five, seven and five.
  7. No limit to number of entries per person.
  8. E-mail your entry with contact details to: openbookfestivalhaiku@leopardsleap.co.za
  9. Competition details and terms and conditions available at leopardsleap.co.za/openbookfestivalhaiku
  10. The winning haiku will be used as back label copy on a specific Leopard’s Leap wine that will be available to consumers in the domestic market.
  11. Haiku entries must be in English in order to comply with Leopard’s Leap back label regulations and requirements for sale in South Africa.
  12. Haiku entries may be used by Leopard’s Leap and Open Book Festival on digital platforms (Facebook headers and posts, Twitter headers, website homepage, blog articles, newsletter and e-mail banners).
  13. Haiku entries may be printed on various promotional items including posters, canvas and leaflets.
  14. Haiku entries may be displayed at Open Book Festival venues.
  15. Haiku entries may be displayed at Leopard’s Leap Family Vineyards in Franschhoek.
  16. Judges: Hein Koegelenberg, Roché Kester and Rebecca Davis.

 

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