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Social media growing in the wine sector



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Image by respres via Compfight

At the recent Old Mutual Trophy Wine Show, Master of Wine Cathy Marston noted some interesting facts about the judging process and how it operates. Cathy was particularly struck by the use of social media during the tasting, saying:

'I was struck by the growing use of social media in the wine sector. I was tweeting on behalf of Wine Magazine and it was fantastic to see questions flooding in for the international judges, suggestions of places they could visit, queries about how best to approach foreign markets etc etc. The feedback session was marginally better attended than previous years and blogposts and tweets have already created a high level of interest in the results which will be published on the 1st June.'

It is interesting to see how the wine industry has embraced social media, and have transcended regarding it as a fad (as many other industries still do), but sees it as part and parcel of the sector; a set of tools to engage with others in the wine sector.

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